Mobil Commercial Vehicle Lubes

ExxonMobil is comprised of multiple sub-brands that are targeted to various consumer and distributor audiences through advertising, tradeshows and the Web. Our teams developed collateral materials, print and broadcast advertising and more than a dozen sites for Mobil’s various divisions, including an online sweepstakes. The Commercial Lubricants Division is especially important to fleet operators, car manufacturers and other original equipment manufacturers.

Client: Mobil Oil | Creative Director: Norman Rich | Art Direction: Norman Rich, Arnold Richardson, Cindy Conn, Maple Chou, Paul Sherman | Agency: Circle.com