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Lighthouse Strategic Group
Lighthouse. A beacon for course correction.
Lasting relationships are built on a customer-focused brand experience. Creating and maintaining that experience requires a thorough understanding of: 1) client goals, 2) current and future market factors, and 3) customers and prospects — identifying and quantifying value is fundamental.

Our communications products and services are high-performance selling tools. They combine brand personality, voice and visual appeal to encourage customers to develop a deeper relationship with the brand and its value delivery system. These selling tools are a tangible representation of personal and compelling brand values. From these tools, we created and compiled an impressive array of case studies and examples.
  • Advertising
    • Brand Platform Development
    • Ad Budget Development and Management
    • Creative (art direction, copywriting)
    • Broadcast Concept, Development and Production
    • Creative Strategy Development
    • Direct Response Program Development and Implementation
    • Public Relations Support

  • Printed Materials
    • Environmental Graphics (signage)
    • Corporate Identity Program Development
    • Brochures
    • Point-of-Purchase Display Design
    • Packaging
    • Collateral Materials
      • Sell Sheets
      • Media Kits
      • Solicitation Programs
      • Event Marketing Support
      • More
    • Merchandise Design

  • Event Marketing
    • Speaker Support Materials
    • Presentations
    • Promotional Materials
    • Event Planning
    • Booth Design and Graphics
    • Premium/Specialty Items
    • Kiosk Development (see also: Multimedia)
    • Post-event Follow-up
    • Promotional Materials

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