Norman Rich

President and Chief Executive Officer

ProfilePictureRecognized by clients and associates as a first- and last-mile visionary, Norman Rich spent more than 35 years working in every facet of marketing and communications. Norman draws upon his deep experience in design, marketing, communications, customer relationship management, advertising, direct response, interactive marketing and business management to provide multidisciplinary engagement leadership.

Norman is as comfortable in the world of fast-paced entrepreneurial start-up environments as he is with Forbes/Fortune 100 clients. He was a vital part of the growth and success of each venture with which he has been associated. For eight years, Norman was President and CEO of Black Ink Communications, growing the company from one to five offices (NY, NJ, Los Angeles, Tulsa, OK, and Miami) before joining Arnold Worldwide, in 1994, one of the world’s leading advertising firms, as Senior Vice President, Director of Interactive and Direct Response.

In fall 1999, Norman was named Executive Vice President, District Manager for the Mid-Atlantic Region of Circle.com, a top-tier Internet solutions provider with offices in North America and the United Kingdom.

In April of 2001, Norman formed Lighthouse Strategic Group. Hands-on experience in evaluating organization strategy has enabled Norman to lead smart people with diverse talents and to educate clients on content strategy throughout his career. The impact of these solutions changed the way the world works for many of these organizations:

  • The National Urban League
  • The American Cancer Society
  • Columbia University
  • The Wharton School of Business
  • The Kogod School of Business at American University
  • American Management Systems
  • Digex
  • The Washington Redskins
  • The Food and Drug Administration
  • Celera Genomics
  • Sallie Mae
  • The Landmine Survivors Network

In addition to his keen ability to build business and find new markets, Norman continues to create opportunities for the companies he serves. His commitment to exceeding customer expectations by developing value-driven client-partnership alliances and initiatives enabled him to bolster clients’ value propositions and maintain flexibility as the businesses he partnered with continue to grow and evolve.